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A Website &

A Responsive Design



Diba means "a precious silk fabric." This sustainable fashion industry cares deeply about the environment as well as labor rights. Diba is focused on ecological integrity and environmentally friendly, ethical eco fashion along with maintaining the full lifecycle of the product. By avoiding harmful chemicals, fossil-based energy sources and single-use packaging, we can help protect our water, air and soil. We are exploring new sustainable ways to manufacture, package and transport our products. Also at Diba, we choose to use materials like organic cotton because it sustains the health of soils, ecosystems and people by using natural farming processes. Diba partners with Fair Trade Certified™ factories because they ensure care for both people and planet. Diba believes in safe working conditions, empowering and uplifting local communities, and protecting the environment.

For the design of the website, a user-friendly environment was needed in order to create a pleasant shopping experience as well as show the spirit and goal of this brand. Diba's mission is to "build Earth's favorite clothing company". And its slogan is "Timeless Fashion". So, our team got together and came up with the idea of designing a logo and creating a setting for both user experience and interface designs of the website along with a responsive version on cell phones. 

In this project, my role was mainly focused on visual and UI designs. I also suggested the best branding name and slogan for this company as well as logo design. In addition, I helped the team to accomplish the user experience research, define the persona, create the scenario and design the wireframes.



1. Many people do not know the sustainable fashion industry

2. The websites from the same industry are confusing and not user-friendly.  

3. This brand needed to provide an opportunity for the costumers to design and customize their own clothes.


1. Designing an environment to show the sprit of sustainable fashion's meaning and goals through a minimal, simple and solid theme combined with photos and a color scheme.

2. Designing a straight forward and easy to use environment to help the costumers find their desired clothes without facing any complications. 

3. Designing a section for the customers to be able to design their own style of clothes.


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Screen Shot 2021-01-12 at 7.49.59 PM.jpg
Screen Shot 2021-01-12 at 7.49.59 PM.jpg
Screen Shot 2021-01-12 at 7.49.59 PM.jpg
Screen Shot 2021-01-12 at 7.49.59 PM.jpg



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User Flow:

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Competitor Analysis:

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Usability Test

 Plan Dashboard:

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