Enchante' lingerie
A Store's Website
UI Redesign
Discover
Enchante' Lingerie is a store in Chicago that needed a website for introducing and selling their products in an easier way. This store preferred to use high quality and big photos of their products on all pages of their website. Their old website was not updated and all the photos were old and with low quality. Mostly, the users of this website would be women from 18 to 60 years old based on their own information.
Define
Problems:
1. Old and low-quality photos
2. Old information about the products
3. Unclear instructions of shopping
Solutions:
1. Updating all the photos with high-quality and new ones
2. Updating all the information
3. Making a simpler and more user friendly environment for all users from different age groups in order to accomplish easier shopping
Develop
Persona & Scenario:
Based on the information from the owner of this store, the persona and scenario for this website were designed.
Design
Prototype:
Home Page
Shop Online
Contact
Collection#1
Product Details #1
Product Details #2
Product Details #3
Cart
Cart
Product Details #4
Product Details #5
Collection#2
Product Details #1
Product Details #2
Product Details #3
Product Details #4
Deliver
Usability Test
Scenario:
Kathe wants to buy a bra from the Enchante' website. She picks her favorite brand - Luxxa- among the provided brands from the home page. Then she selects the bra that she likes better and sees the details by pressing the Quick View. After checking the photos of the bra, she selects the proper size and enters the quantity that she wants and adds the item to her cart. Then she goes to the cart to finish the process of purchasing.
User Flow:
Prototype:
